by Kerry Simpson

Breast cancer awareness

Cancer awareness gets a boost thanks to the 'Drive for a cause' campaign

Creating awareness
Support the Pink Drive


Liberty Medical Scheme (LMS) has been a proud supporter of, and partner in the Cloud9Golf and M-Net Cares ‘Drive for the Cause’ campaign, thus both further instilling a caring culture and contributing to two very worthy causes, namely the PinkDrive Breast Cancer Awareness and the M-Net Naledi Children’s Literacy Project. “At Liberty Medical Scheme our pledge is: ‘We care. For you.’ It is an honour to have this opportunity to play an even bigger part in caring for the greater South African community through the efforts of M-Net Cares and Cloud9Golf. We are truly proud to partner with these organisations which encourage and inspire positive change and make a difference,” says LMS Executive Principal Officer, Andrew Edwards. 

“During October, cancer awareness gains considerable momentum when companies and organisations worldwide join the international health campaign organised by charities to raise funds for research into its cause, prevention, diagnosis, treatment and cure,” Edwards points out.

“As cancer kills more than seven million people a year throughout the world - more than HIV/Aids, tuberculosis, and malaria combined - and African countries, including South Africa, carry a large part of the burden - LMS is a committed partner of the PinkDrive effort to improve breast cancer awareness and education across South Africa and especially in remote communities that do not have access to information on breast health,” Edwards adds.

Following two very successful years of ‘Driving for the Cause’, LMS, M-Net and Cloud9Golf, along with a host of other partners, launched the 2012 campaign, with the hopes of again raising over R500 000 through a total of 23 golf days and events, and one national final on 16 November 2012 open to the public and corporates – totalling 24 events nationwide. This year alone and until end-August, R378 475 has already been raised for child literacy and breast cancer awareness.

The campaign launch was followed by the first golf clinic under the banner of ‘Drive for a Cause’, when businessmen and women looking to facilitate business through golf participated in arguably the perfect team building and corporate entertainment tool for all levels, thanks to M-Net Cares, LMS and Cloud9Golf’s partners, thereby also assisting with raising funds for two worthy CSI initiatives.

Besides corporate golf days and clinics for businessmen and women, as part of the initiative, families can also participate and learn to master the art of golf in a fun and relaxing way.

The drive is not over yet. “With the spotlight on breast cancer awareness this month, LMS is calling all corporates, social and family participants to show their support by joining in the fun, spreading the message and driving for the cause,” says Edwards.There are still a number of flagship and betterball events planned, as well as clinic days and the national final on the programme for October and November 

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