by Kim Pentrich

Pimp yourself Pink

Momentum commits to donating R10 000 to PinkDrive during cricket game

Momentum will donate R10 000 to the PinkDrive during the ODI on Sunday
Breast cancer awareness drive

As part of a campaign to raise breast cancer awareness, Momentum, official sponsor of Cricket SA (CSA), is challenging spectators to 'go pink’ for the one-day international (ODI) between the Proteas and Pakistan at the Wanderers on Sunday.

Fans wearing pink or proudly displaying pink on the day will be showing their support for the PinkDrive, a proudly South African public benefit organisation that powers one of the country’s most successful breast cancer awareness and education campaigns. 

If everyone wears pink, there is a chance of setting a world record for the most people wearing a single colour in one venue, in support of a good cause.

Fans attending the ODI game will be able to enjoy a quality, fun-filled day of cricket while showing their support for a worthy cause – impacting the lives of millions of South Africans. 

On the day of the game, spectators can get involved by donating R20 to PinkDrive by simply texting the message 'Pink Drive' to 40158.

If fans don’t have a stitch of pink in their wardrobe, there will be Pink Zones with Shop4Cancer stands at the stadium where fans can 'Pimp themselves Pink'.

In addition, for every six hit during the match into the Momentum Family Area, Momentum will donate R10 000 to PinkDrive.

Bidvest has committed to donating R1 000 for every time the ball hits the boundary rope.

“Pinking the stadium will make spectators at the game aware of the perils of breast cancer, and it will start the conversation about breast health among television viewers across South Africa. This will only happen if the stadium is awash with pink,” said Sharon Smith, marketing manager of PinkDrive.

South Africa has one of the highest rates of the disease worldwide.

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